Flexible pouches are single-use bags that are often constructed of metal foil, plastic, or paper. They are routinely found on shop shelves around the world and are used for packaging everything from snack items to industrial chemicals. Flexible pouches have become highly popular in the packaging industry in recent years. This is due to the fact that many of them are resealable, eco-friendly, and less expensive than alternatives such as glass, metal, and cardboard containers.
According to a 2015 research by the Flexible Packaging Association (FPA), 71% of consumers would prefer a flexibly packaged product (such as standup pouches) over the same product packed differently. They cited ease of use, protective characteristics, and storage compatibility as the reason for their preference.
Their broad popularity is linked to their significantly smaller carbon footprint and takes up much less room in our landfills than alternative packaging materials.
Types of Flexible pouches:
- Standup Pouches
- Pillow Pouches
- Liquid Pouch Packaging
- Gusseted Pouches (Side Gusset And Bottom Gusset)
- 3 Side Seal Pouches
- Quad Seal Bags
- Flat Bottom Bags
10 reasons to use Flexible pouches:
- Lower cost and carbon footprint: Though it might seem that the process of manufacturing flexible pouches is costly, it is rather cost-effective with reduced turnaround times and uses low-cost raw materials.
- Sustainable and environment-friendly: Unlike traditional packaging solutions, flexible pouches can be recycled and reused. Hence, providing an economically feasible and sustainable packaging solution.
- Longevity: These flexible pouches are highly durable and therefore ensure smooth transportation with reduced risk of damage and increased endurance.
- Sealability and resealability: Most of the flexible pouches provide the benefits of sealability and resealability hence offering a convenient experience to the customers both from a storage and usage perspective.
- Maintain freshness for longer periods of time: When it comes to liquid items such as juices, milk, etc., it is essential to ensure that these products stay fresh and edible for a long duration. This is taken care of by flexible pouches.
- Attractive Brand awareness and self-promotion: Packaging is a key branding and sales tool. Standup pouches act like their own poster or hoarding on the shelf, whereas packages that lie on the shelf provide minimal visibility. Flexible pouches provide more exposure and room for high-resolution visuals to attract customers.
- Convenience and portability: Unlike jars or boxes, these flexible stand-up pouches take up less space on the shelf or in the kitchen. They may be carried or transported from one location to another without causing any problems or leaks. They might also include a zipper that can be opened and closed again.
- Increases shelf-life: Flexible packaging solutions offer a significant increase in the shelf life of the products as compared to traditional packaging materials.
- Design quality: With flexible pouches, you can experiment with different eye-catching design variations and patterns. Rotogravure printing allows engraving of highly complex artwork on the packaging materials.
- Competitive edge: Once you shift to using flexible pouches for your packaging requirements, you will be one step ahead of your competition as your products will stand out, offering an amazing user experience to your esteemed customers.
Now that you are aware of the key benefits of using flexible pouches to meet your requirements, it’s time to switch to flexible packaging and change the way you do business.
If you have any queries or want to know something in more detail, feel free to reach out to our professional experts at Pouchwale, a subsidiary of Manish Enterprises, and get the solution from the leading manufacturers of flexible pouches.