10 Good Reasons to Use Flexible Pouches

Flexible pouches are single-use bags that are often constructed of metal foil, plastic, or paper. They are routinely found on shop shelves around the world and are used for packaging everything from snack items to industrial chemicals. Flexible pouches have become highly popular in the packaging industry in recent years. This is due to the fact that many of them are resealable, eco-friendly, and less expensive than alternatives such as glass, metal, and cardboard containers. 

According to a 2015 research by the Flexible Packaging Association (FPA), 71% of consumers would prefer a flexibly packaged product (such as standup pouches) over the same product packed differently. They cited ease of use, protective characteristics, and storage compatibility as the reason for their preference.

Their broad popularity is linked to their significantly smaller carbon footprint and takes up much less room in our landfills than alternative packaging materials.

Types of Flexible pouches:

  • Standup Pouches
  • Pillow Pouches
  • Liquid Pouch Packaging
  • Gusseted Pouches (Side Gusset And Bottom Gusset)
  • 3 Side Seal Pouches
  • Quad Seal Bags
  • Flat Bottom Bags

10 reasons to use Flexible pouches:

  1. Lower cost and carbon footprint: Though it might seem that the process of manufacturing flexible pouches is costly, it is rather cost-effective with reduced turnaround times and uses low-cost raw materials. 
  2. Sustainable and environment-friendly: Unlike traditional packaging solutions, flexible pouches can be recycled and reused. Hence, providing an economically feasible and sustainable packaging solution. 
  3. Longevity: These flexible pouches are highly durable and therefore ensure smooth transportation with reduced risk of damage and increased endurance.
  4. Sealability and resealability: Most of the flexible pouches provide the benefits of sealability and resealability hence offering a convenient experience to the customers both from a storage and usage perspective.
  5. Maintain freshness for longer periods of time: When it comes to liquid items such as juices, milk, etc., it is essential to ensure that these products stay fresh and edible for a long duration. This is taken care of by flexible pouches.
  6. Attractive Brand awareness and self-promotion: Packaging is a key branding and sales tool. Standup pouches act like their own poster or hoarding on the shelf, whereas packages that lie on the shelf provide minimal visibility. Flexible pouches provide more exposure and room for high-resolution visuals to attract customers.
  7. Convenience and portability: Unlike jars or boxes, these flexible stand-up pouches take up less space on the shelf or in the kitchen. They may be carried or transported from one location to another without causing any problems or leaks. They might also include a zipper that can be opened and closed again.
  8. Increases shelf-life: Flexible packaging solutions offer a significant increase in the shelf life of the products as compared to traditional packaging materials. 
  9. Design quality: With flexible pouches, you can experiment with different eye-catching design variations and patterns. Rotogravure printing allows engraving of highly complex artwork on the packaging materials.
  10. Competitive edge: Once you shift to using flexible pouches for your packaging requirements, you will be one step ahead of your competition as your products will stand out, offering an amazing user experience to your esteemed customers.

Now that you are aware of the key benefits of using flexible pouches to meet your requirements, it’s time to switch to flexible packaging and change the way you do business.

If you have any queries or want to know something in more detail, feel free to reach out to our professional experts at Pouchwale, a subsidiary of Manish Enterprises, and get the solution from the leading manufacturers of flexible pouches.

Benefits of Using Rotogravure Printing for Standup Pouches

Rotogravure is a high-speed printing technology with a wide range of applications. It works with any material and produces high-quality graphics that transmit complicated and detailed images and blends in up to 9 colors.

Unlike traditional flexographic printing which relied on rubber plates, Rotogravure relies on metal cylinders that contain engraved images. It used a different cylinder for each color used on the standup pouches manufactured using Rotogravure printing. This type of printing is very common in the food and beverage packaging industry particularly in the manufacturing of standup pouches, quad seal bags, flat bottom bags, and more.

How does Rotogravure printing works?

Rotogravure printing is commonly used to print on thin, flexible materials such as film roll stock, standup pouches, and more. A laser or diamond-tipped stylus is used to engrave the finalized design onto large copper-plated steel cylinders. The engravings are called ‘cells,’ and they are etched in various depths, with deeper cells generating more intense color.

Every color to be printed requires the usage of a separate cylinder. The cylinders are then partially buried in an ink fountain, which rotates and fills the recessed cells. Before the ink is transmitted from the cells to the printing material, a blade removes surplus ink off the cylinder’s surface.

The printing material is supplied between the impression and gravure cylinders for equal coverage. To achieve the best finish, the material is efficiently sandwiched with force to push the ink out of the cells. After that, the print material is dried before moving on to the next color cylinder.

Benefits of Rotogravure printing for manufacturing standup pouches:

  • Cost-effective printing in large volumes
  • It is possible to use a wider range of material structures with unique finishes
  • Highest printing quality achievable, with more detail and color fidelity
  • Extraordinarily fast turnaround times
  • Rotogravure printing uses solvent-based inks that dry quickly to assist speed up the printing process
  • The labor costs are cheap because the process is virtually automated
  • Gravure cylinders are exceptionally long-lasting and can be used for multiple print runs if used regularly and properly maintained
  • Ability to support complex artworks and customized designs

Because of technological improvements, Rotogravure printing has become more affordable, making it the best option for printing on quad seal bags, standup pouches, flat bottom bags, etc.

It can also be used for fulfilling packaging requirements for:

  • Cold cuts and cured sausages
  • Sauces and liquids 
  • Fish and shellfish
  • Cheese and yogurt
  • Fruits and vegetables
  • Dry foods
  • Coffee, tea, and cocoa
  • Confectionary and bakery products
  • Nuts, pickles, and condiments
  • Ready meals
  • Diet and nutrition supplements
  • Pet food
  • Chemical and biological products
  • Personal care and hygiene
  • Etc.

Are you seeking eye-catching, eco-friendly, and unique packaging for your products that will set you apart from the competition? Get in touch with Pouchwale, a subsidiary of Manish Enterprises, an industry leader offering flexible and custom packaging solutions.

flexible packaging

Flexible packaging: All you need to know

Plastic packaging is widely regarded as the villain of today’s society, owing to rising environmental concerns. Flexible packaging is becoming increasingly popular as a way to reduce the use of plastic by numerous FMCG manufacturers.

Flexible packaging, according to the Flexible Packaging Association, is a package or any portion of a package that can change shape readily. It’s a non-rigid structure utilized to keep things safe.

If you’re a manufacturer, a retailer, or someone who works in the FMCG sector, you’ve probably heard of flexible packaging materials. When it comes to packaging items, any manufacturer strives for flexibility. Flexible packaging has numerous benefits, including food product safety, increased shelf life, ease of transportation, barrier protection, and the capacity to mould itself to produce highly customizable packaging. FMCG and packaging industries are now relying on flexible packaging materials more than ever and this trend is here to stay. 

Here are some of the key benefits of flexible packaging materials:

  • Eco-friendly: The major benefit of flexible packaging solutions is that it is easily reused and recycled. Hence making it an environment-friendly solution to all your packaging needs.
  • Versatility: Flexible packaging is extremely versatile, and it helps the product stand out on a store shelf. The packaging can be aligned as per the requirements of the product and customized catering to different business needs.
  • Durability: Flexible packaging is durable and resilient against extreme force and pressure, as compared to traditional packaging solutions.
  • Ease of transportation: Due to their high durability, flexible packaging materials offer ease of transportation and decrease the overall risk of damage. 
  • Customizable products: This is like an added advantage for businesses to stay ahead of their competition by designing unique and highly customized packaging solutions defining their brand USP and establishing a strong connection with their customers.
  • Economic feasibility: Manufacturing flexible packaging materials is easier than traditional packaging solutions (glass, plastics) as it takes less energy and economical raw materials.

Some of the most commonly used flexible packaging materials include High-Density Polyethylene (HDPE), Polyolefin, Linear Low-Density Polyethylene (LLDPE), Low-Density Polyethylene (LDPE), Polyvinyl Chloride (PVC, Vinyl), Polyethylene Terephthalate (PTE), etc.

Flexible packaging has already surpassed traditional packaging solutions due to its numerous benefits and economical feasibility. More and more manufacturers and retailers, especially those dealing in the FMCG industries are shifting towards adopting flexible packaging solutions. 

If you own a business with such requirements and wish to know more in detail, consult our industry experts at Manish Enterprises and make an easy switch to flexible packaging. 

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